Marketing is designed for students who want to plan, manage and perform marketing activities to help companies and other entities reach their organizational objectives. Through pathway courses, related electives, certificate opportunities and workplace and extracurricular activities, students will be prepared for postsecondary education and career opportunities following high school graduation.

Through pathway and elective classes, students interested in advertising, merchandising, international marketing, public relations, retail operations and sales and distribution will learn key skills as well as earn college credits. In addition, practical work-based experiences are offered, such as industry mentorships, internships and microinternships.

Work Based Learning Experiences in marketing

Student interns have completed a variety of tasks in the Marketing field, including, but not limited to:

• Creating and designing marketing materials for clients, such as pamphlets and websites
• Using social media, to increase awareness of an organization’s services or products
• Gathering and analyzing data relating to client demographics and product knowledge, while recommending strategies to tap into underserved markets

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